Last week, we discussed uncommon webinar tips many B2B companies miss. One discussed the importance of passing over high caliber Market Qualified Leads to your sales team. Have you ever wondered, what exactly does your Business Development team think about the leads you giving them? Are they truly valuable, or are they dead leads? What is
Today’s question is, are you producing engaging webinars, and if so, how are you tracking your event engagement? You have between 30-55 minutes of a webinar attendee’s attention. This is before they decide to check their social media and become distracted by anything else which ultimately leads them to leave your event. How do you
Have you ever asked yourself the following questions after your webinar event? What does my webinar ROI look like? Are my webinars converting? What webinar metrics am I tracking? These may seem like simple questions, but what do they actually mean? There are various conversions that take place during the entire webinar marketing funnel. Today,
How do you properly set up a webinar? This is a frequently asked question within the B2B sphere because it is very easy to fall prey to common webinar mistakes. If you are reading this blog, then you know that webinar marketing is an effective tool that is great for cutting through all the noise
Lessons From The Frontline In our last episode, we discussed some of the challenges faced by marketers producing their webinars in a studio. We also looked at how to take your webinars to the next level and the importance of recording in a studio over your boardroom and some of the common mistakes that may
You can attain a higher return on investment (ROI), reach a larger audience, and convey more information across your entire viewership with one change. By implementing hybrid events. What Is A Hybrid (Webcast) Event? It is the combination between an in-person event, like a conference, merged with a live webinar or webcast. Conferences can be
Lessons From The Frontline In our last episode, we discussed some of the challenges faced by legal marketers. Specifically, the lack of utilizing deep data integration and its effect on their webinar programs. We also dove into what a strong webinar looked like; establishing oneself as a Thought Leader in their respective field. In our
Producing a webinar can be difficult, but it doesn’t have to be. When planning a webinar for your company, it is normal to become overwhelmed by the resources and time taken to produce studio-quality content. Some webinars can even take as much production time as a small film. This can leave companies feeling intimidated by
Lessons From The Frontline: How I Learned to Live with Never Getting a Second Chance with Live Virtual Events – Part 2 In our last episode, we dove into the world of professional development, specifically focusing on financial services and continuing education. In our eighth episode, we are discussing: Adding Thought Leadership Strategies: They will help
[Updated: May 3rd, 2019] By now, we both know that webinars are imperative for communicating with our prospective leads, customers, and stakeholders. A decade ago, we weren’t able to create such interactive and engaging live and on-demand webinar events that are relevant during the entire buyer’s journey. We now have tracking metrics and are able