What if you’re a worldwide organization that’s used to delivering top quality solutions, but is lacking a polished and professional webinar platform to deliver your expertise to clients virtually?
That was exactly the problem facing Cambridge Global Payments, a worldwide organization dedicated to providing cross-border payments and currency risk management solutions.
“What we needed was a webinar platform that reflected our professional, sophisticated brand image, was easy to use and data rich,” says Brad Loder, Cambridge’s vice president of global business development and marketing. “Ideally, we could use it to provide the value-added thought leadership from one convenient portal, with analytics and seamless integration into our CRM tool, Salesforce.”
No small task.
Cambridge began hearing pitches from various webinar companies. Fortunately, the answer was close at hand – The Streaming Network (TSN).
The Streaming Network’s platform checked off all of Cambridge’s criteria and then some. Besides integrating with Salesforce, TSN’s solution provided several other benefits, including:
- A central portal.
- Reliable audio and video capabilities.
- Detailed metrics to measure Cambridge’s ROI.
The integration with Salesforce was an especially strong selling point for the team at Cambridge. The webinar platform passed full lead information, including registration and attendee information to Salesforce, plus webinar and event IDs for mapping to Salesforce campaigns.
Getting down to business
With their ideal webinar program in place, it was time to get to work. The Cambridge team’s plan was simple – deliver at least four webinars in the first year of the partnership, focusing on the hottest, market-specific topics.
First things first, the company needed to mine its database to identify prospects, customers and strategic partners to build invite lists to sessions.
To broaden their reach, TSN provided Cambridge with some insights and examples of social media campaigns from other customers. Cambridge created targeted organic and sponsored posts highlighting the latest webinar topics and the company’s expertise in relation to these topics.
We also offered tips and best practices to Cambridge’s marketing team, so that they could better profile and feature webinars on their website.
If you’re curious to learn more, download your copy of the Cambridge Global Payments success story or head on over to the Cambridge Global Payments site to register for their latest webinar session.
Can The Streaming Network help your business with it’s webinar strategy too? We’d love to help you find out. Give us a call or send us an email today to get started.