Do you know if your audience actually values your content? Ignoring data-driven marketing means that you miss out on sales opportunities, period. Are you guilty of any of these marketing mistakes? Sending email campaigns without checking the open and click-through rates of previous campaigns. Producing blog content before conducting proper keyword research or failing to
In our sixth episode of The Webinar: Lessons From the Frontline, we talk about the rapid growth of webinars and their place in the marketing industry. Virtual events and real-time interaction have become the gold standard. Successful brands will leverage these tools to reach their customers around the clock, creating an ideal opportunity to use webinars. In Our
With the exception of a few stragglers, content marketing has become as essential to digital marketing strategies as SEO and SEM. According to a 2018 B2B report published by the Content Marketing Institute (CMI), 91% of respondents now use content as part of their marketing strategy. That’s a big number. Effectiveness is another story altogether.
Webinar platforms following the gold standard should direct more people to watch your webinars through automation and then report on user behavior intelligently. Anything less leaves money on the table. In the fifth installment of Lessons from the Frontline, we examine how to make the most of your webinar platform’s features to create a data-driven
Creating a webinar takes a great deal of time, effort, and courage. It’s never a great feeling to see a project fail after investing so much into one. In the fourth installment of Lessons from the Frontline, we discuss some of the horror stories that can occur when streaming on a large scale and how
It’s one thing to make a webinar, but another thing entirely to create one that truly drives your audience to action. In the third installment of Lessons from the Frontline, we discuss specific steps marketers can take to turn viewers into participants. In Our Third Episode We Discuss: Audience Engagement: You can’t expect more than 10%
Webinars should be events that no one wants to miss. In the second installment of Lessons from the Frontline, we discuss how marketers can engage audiences in real time to drive sales. In Our Second Episode We Discuss: Buyer Personas: Recognize your ideal customer and the importance of leads that may possess purchasing authority. Bridging the
Lessons From The Frontline: Anatomy of a Kick-A** Webinar Here at The Streaming Network, we’re obsessed with converting leads to customer through Webinars. In the first episode of our ongoing podcast series, The Webinar: Lessons from the Frontline, we’ll be discussing the most effective techniques we’ve used to unlock the potential of well planned and
For a while now, our customers have been asking about podcasts and the possibility to offer them as part of our content mix. It is an area we have been looking at for a while, but have been unsure how exactly to put into action. There is a unique appeal to podcasts thanks to a
How Continuing Education and Sponsored Learning Webinars Can Be a Staple of Your Webinar Program. Struggling to manage your company’s continuing education needs? There are plenty of tools or methods you can use to deliver continuing education, but you need the right solution. When you buy an online solution you actually want it to be