You can attain a higher return on investment (ROI), reach a larger audience, and convey more information across your entire viewership with one change. By implementing hybrid events. What Is A Hybrid (Webcast) Event? It is the combination between an in-person event, like a conference, merged with a live webinar or webcast. Conferences can be
Lessons From The Frontline In our last episode, we discussed some of the challenges faced by legal marketers. Specifically, the lack of utilizing deep data integration and its effect on their webinar programs. We also dove into what a strong webinar looked like; establishing oneself as a Thought Leader in their respective field. In our
Producing a webinar can be difficult, but it doesn’t have to be. When planning a webinar for your company, it is normal to become overwhelmed by the resources and time taken to produce studio-quality content. Some webinars can even take as much production time as a small film. This can leave companies feeling intimidated by
Lessons From The Frontline: How I Learned to Live with Never Getting a Second Chance with Live Virtual Events In our last episode, we discussed different ways to add Thought Leadership strategies into our webinar program. We also dove into current target marketing trends. There are many industries that leverage accredited webinar content and not
Lessons From The Frontline: How I Learned to Live with Never Getting a Second Chance with Live Virtual Events – Part 2 In our last episode, we dove into the world of professional development, specifically focusing on financial services and continuing education. In our eighth episode, we are discussing: Adding Thought Leadership Strategies: They will help
By now, we both know that webinars are imperative for communicating with our prospective leads, customers, and stakeholders. A decade ago, we weren’t able to create such interactive and engaging live and on-demand webinar events that are relevant during the entire buyer’s journey. We now have tracking metrics and are able to measure our webinar
Lessons From The Frontline: How I Learned to Live with Never Getting a Second Chance with Live Virtual Events – Part 1 It’s been a while, but we are excited to announce that we are bringing back our popular video podcast series, or vodcast, Lessons From The Frontline. In our last episode, we talked about the rapid
Accredited webinar programs are a great way to keep your employees (and even prospective MQLs) educated. It is important to be informed about current affairs in their industry, at the same time, they can be accumulating CE credits for their professional designations. Today, we will be looking into the good, the bad, and the ugly
Last week, we discussed the science behind webinar sign-ups. At this point, you may have spoken with your sales team and are armed with engaging webinar topics that address the pain points of your prospective leads. You know when your webinar series will launch and how long it will run for. But how does one
How Do Webinars Work? Think of webinars as short films, and as the star of the show, you’re the Thought Leader. Great short films are able to grab the attention of the audience by delivering something of interest to them. Terrible short films leave a sour note in the mouth and you can expect that