Frequently Asked Questions

How Does Webcasting Work?

Webcasting takes a standard media signal (i.e. audio from a phone line or video from a camera) and converts it in a process called “encoding.” This is completed in a language your computer understands such as Windows Media, REAL Networks or FLASH. Once encoded, the message is distributed on a global server infrastructure ensuring that when you click on the webcast URL to view the event, you are able to see and hear the webcast every time.

What is the difference between webcasting and streaming?

The terms are used interchangeably but there is a small difference:


Streaming is the route technology behind webcasting that allows us to send audio or video signals online for live and archive events.


Webcasting incorporates interactive features wrapped around the streaming media content that takes the raw media and turns it into a corporate presentation.
If streaming or media hosting is what you require click here to see more about SN’s hosting service offerings.

What is the difference between Webcasting and Webconferencing?


Webconferencing is a software based application that is intended for “many to many” communications or collaboration. Webconferencing can be used on demand and is completely self serve – you control all facets of the communication from your desktop.


Webcasting is a “one to many” communication tool with a presenter(s) broadcasting a message out to viewers. Although based in software, the webcast differs greatly from webconferencing applications. Event webcast is customized in feature set and appearance to meet your business objective.
SN Connect Webconferencing can be used for smaller demonstrations and collaborative sessions.

When to use Video rather than an Audio webcast?

With the growing YouTube generation, the pressure is on to use online video in the corporate communications strategy. Webcasting will allow you to leverage full motion produced video content but it is important that it is used effectively. Through the SN Consultation process, questions will be asked to determine which media format best meets your needs. Video is generally recommended when:

  • CEO or other SLT is addressing the company as a whole;
  • When a geographically centralized company is looking to reach out to areas they do not normally travel or communicate with;
  • If you are fighting for audience i.e. addressing your prospects and buyers directly;
  • If you are communicating with home buyers or stakeholders.

It is important that when you make the move to video, everyone is on board especially the speaker(s)!

What’s the difference between “bandwidth” and “bit-rate”?

The words are used interchangeably. However, “bandwidth” technically means the size and capacity of your internet connection (dial-up, high-speed, or cable). “Bit-rate” refers to the speed with which data (bits) can pass through the connection (bandwidth). The choices for webcasting are generally 56k, 150k or 300k. Note that “k” means kilobytes of data per second.

When should I start planning for my Event Webcast?

The more notice and planning you can invest in the event, the better the end result. As a general rule, webcast pages should be built and email invitations should be sent out no later than 2 weeks before the event.

What are the major variables affecting cost?

Streaming format (audio or video)
Signal acquisition i.e. Telephone lines versus satellite
Advanced features selected
Customization of interface
Professional services required

How do we measure the success of a webcast?

Attendance is the first item generally measured to determine the success of an event This is easily done through the webcast reporting system as it will give you ‘up to the minute’ reporting on who registered and attended the event in the live or archived format.

Prior to holding the event, we recommend making a plan to determine what would make this event a success. Knowing this in advance will dictate the features to be used and allow you to pull reports to track these specific items. This effective planning will verify the success of the event.

What do I need on my computer to experience a webcast?

The vast majority of late-model computers come equipped with everything you need: Pentium processor, a sound card and a Player program (see above question) downloaded free from the internet.

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