As Covid-19 restrictions continue to lift, the world of business is emerging a changed place. Gone are the old, rigid workplace dynamics and traditional means of putting on events, replaced by a fluid system that empowers workforces and audiences. The proof is in the pudding. A recent McKinsey survey suggests that 90 per cent of
With most of the United States open for business and the rest of the world preparing to follow suit, there is a lot of excitement right now. In our personal lives, we look forward to travelling again, reuniting with loved ones, going to concerts as well as returning to the conference and tradeshow circuit. Well,
It’s been said time and again, but the Covid-19 pandemic has shifted the dynamics of the corporate world, particularly the way we host events. Once on the periphery, delivering your content via webinars and virtual events is now en vogue. With this rise in popularity comes a big question – virtual events, paid or free?
Many of our clients talk to us about the struggles they have producing fresh content on a regular basis. Our advice is often to revisit existing material like an eBook or podcast that may be just sitting on your website, collecting digital dust. You can breathe new life into these materials and jump start your
What if you’re a worldwide organization that’s used to delivering top quality solutions, but is lacking a polished and professional webinar platform to deliver your expertise to clients virtually? That was exactly the problem facing Cambridge Global Payments, a worldwide organization dedicated to providing cross-border payments and currency risk management solutions. “What we needed was
How to create a webinar landing page? We’ve discussed many ways to elevate your existing webinar program. To elevate your webinar program – you have to ensure that you have a good viewership rate. This depends on the level of registrants you can get. Revisit your registration page if you aren’t seeing enough webinar registrants
Lessons From The Frontline As 2018 comes to a close, we’d like to finish off with our year-end retrospective. Specifically, what worked for some industries and how webinar marketers like yourself should prepare for 2019. We will be tackling the following topics: Which industries made a breakthrough in the webinar world?: Discover what legal, financial
Our blogs reference thought leadership quite often, so today we are going to focus on it a little more. What Is Thought Leadership? The concept of thought leadership has been around for years. You have heard of it a few places, aside from our blog. Thought leadership is all about providing valuable content to your
Who Doesn’t Want Choice? When you invite someone to attend your webinar, you are presenting them with a choice: attend, or don’t attend. People like choices. The problem is that often times, that is where the choices stop. Attendees have little say in what is discussed when the webinar takes place or what interactive content
Lessons From The Frontline In our last episode, we discussed some of the challenges faced by marketers producing their webinars in a studio. We also looked at how to take your webinars to the next level and the importance of recording in a studio over your boardroom and some of the common mistakes that may