What if you’re a worldwide organization that’s used to delivering top quality solutions, but is lacking a polished and professional webinar platform to deliver your expertise to clients virtually? That was exactly the problem facing Cambridge Global Payments, a worldwide organization dedicated to providing cross-border payments and currency risk management solutions. “What we needed was
How to create a webinar landing page? We’ve discussed many ways to elevate your existing webinar program. To elevate your webinar program – you have to ensure that you have a good viewership rate. This depends on the level of registrants you can get. Revisit your registration page if you aren’t seeing enough webinar registrants
Lessons From The Frontline As 2018 comes to a close, we’d like to finish off with our year-end retrospective. Specifically, what worked for some industries and how webinar marketers like yourself should prepare for 2019. We will be tackling the following topics: Which industries made a breakthrough in the webinar world?: Discover what legal, financial
Our blogs reference thought leadership quite often, so today we are going to focus on it a little more. What Is Thought Leadership? The concept of thought leadership has been around for years. You have heard of it a few places, aside from our blog. Thought leadership is all about providing valuable content to your
Who Doesn’t Want Choice? When you invite someone to attend your webinar, you are presenting them with a choice: attend, or don’t attend. People like choices. The problem is that often times, that is where the choices stop. Attendees have little say in what is discussed when the webinar takes place or what interactive content
Lessons From The Frontline In our last episode, we discussed some of the challenges faced by marketers producing their webinars in a studio. We also looked at how to take your webinars to the next level and the importance of recording in a studio over your boardroom and some of the common mistakes that may
Webinars are consistently listed as a top demand generation tactic in almost any stage of the B2B marketing funnel. They are cost effective to deliver and known to produce the most qualified leads. As more and more studies confirm how powerful webinars can be, marketers have been ramping up their webinar programs over the past
I have been in the business of Webinars for 10 years now. With the day-to-day experience I have had for so many years, it has become rare for me to stand in awe of how far our technology has come or for me to get sentimental about a webinar. Last Friday, however, was one of
So, it’s no secret that I really enjoy moderating webinars. I think part of it is that I secretly wish I went to school for Broadcast Journalism and landed a gig in primetime with CNN! When my customers follow our discussion based webinar format, I get to act like a real TV interviewer.
Tonight I am starting my semi-annual binge watch of The West Wing. No matter how many great TV shows are out there, something always draws me back to this Sorkin masterpiece that ruled primetime for its 7 seasons back starting in 1999. For those of you who have not had the pleasure of watching this