Improving your Webinar ROI – Part 1 The more return on investment you get from your webinar program, the more webinars you will do and by proxy, the better my business does! So I need to start by advising everyone that this blog post is 100% self-serving! That being said, I have to believe you
Why is it so hard to measure ROI? Return on investment or ROI in business is defined as:
So you have been asked to be a webinar moderator …now what? A high percentage of the marketing webinars our clients are producing today make use of a moderator. Although the data indicates that the one-man-show webinar is still the format utilized most, it would seem our consistent reminders of the importance of a moderator
As we continue to dive deep into our Webinar Benchmark data we are finding some interesting trends. This week we are exploring the question: “What types of Webinar content perform best?”
Last week we delivered the first Webinar in Season 2 of our Better Webinars series with Demand Metric. The event was a lot of fun as we took the 20 Questions Model and our shot clock for answers.
Many times the Webinar is the first contact you have with a prospect. Their introduction to your company, your brand and your message.
So I bought a new 4k TV. Don’t ask me why. As a cord cutter it’s not like I have access to much or any 4k content but it was a great deal and I figured that I’d get some 4k content eventually.
As customers and prospects increasingly self-educate through the buying cycle, webinars have become a primary source of information that buyers turn to before making a purchase decision.
Last summer I walked out of my office to get a coffee at my favourite spot. Luckily for me it is just next to my building and if I go out the back door I can get in and out in just under 5 minutes. In the courtyard I walk through I saw a new
The case for webinars has never been stronger. Over the past few years since we started getting hard data on viewership and attendee data, everything from registration count to viewership duration has been steadily climbing. Being that we focus primarily on the Canadian market at The Streaming Network, the comment we often get from Marketers