Evergreen content is valuable content that is relevant over a long period of time. This content is used for ongoing campaigns and doesn’t need to be replaced or updated often. We will discuss how this applies to your webinar marketing strategy. But first, let’s take a step back to understand evergreen webinars. What are Evergreen Webinars?
Lessons From The Frontline In our last episode, we went in depth on the importance and application of repurposing webinar content. This week, Peter and I are going to take it a step further. We will discuss why you should be personalizing your webinar content. Part of the discussion will touch upon persona-based marketing – creating
Who Doesn’t Want Choice? When you invite someone to attend your webinar, you are presenting them with a choice: attend, or don’t attend. People like choices. The problem is that often times, that is where the choices stop. Attendees have little say in what is discussed when the webinar takes place or what interactive content
Lessons From The Frontline In our last episode, we discussed a popular content strategy for when you’re in need of some inspiration; repurposing webinar content. You can leverage existing content such as your: Blogs. Podcasts. Webinars. Lead Magnets. Email Campaigns. Etc. For instance, we repurpose our lead magnets (curated with the help of Demand Metric)
Webinars can have a great ROI, if you can bring in the viewers. Increasing your viewership starts with increasing your registration rate. Ultimately, that comes down to how you promote your webinar. Webinar promotion does not stop at a sending out a few emails before your event. Keep reading for 4 methods to improve your
Lessons From The Frontline In our last episode, we discussed some of the challenges faced by marketers producing hybrid events. As a refresher, hybrid events are when you merge your physical event (like a conference) with a live webinar. My co-host, Peter Vamos, and I delved into the common mistakes B2B marketers make and how
Producing a webinar can be a great expense for a business. If your webinar is not generating a positive ROI, it can be a great loss of time and resources. While some businesses experience great engagement and a recurring audience, many are unfamiliar with calculating the ROI of their webinar. This week, we’ll discuss how
How often do you find yourself marketing to what you think is your ideal customer? You know your product or service better than anyone else. As a result, you know exactly who would be interested in what you’re selling. In some cases, B2B marketers could miss technicalities. To better know your audience and avoid missing
Whether you have too little (or too many) webinar topics to choose from, it is important that you focus on finding the right topic for your audience. Delivering the wrong message can be costly. No matter what your webinar goal is, you need to establish credibility so that your audience can trust and value the
We previously discussed the value of ABM webinars to both sales and marketing departments alike (along with ABM webinar tips). When either department is running a webinar of any kind, engagement is a critical KPI to measure success against. Imagine you have hosted your first few webinars, but you have no idea how to make