With the continuous growth of content marketing across all verticals Marketers are becoming that much more knowledgeable and dependent on utilizing virtual events to share their messages. Whether it be to share marketing content, disseminate corporate communications or foster a learning and development environment, the webinar is growing in popularity every day.
For years professional services firms of all sorts have embraced the Webinar as part of business. A way to attract customers, disseminate thought leadership and provide valued content to existing customers.
When Kevin Spacey and David Fincher started to pitch the now wildly successful House of Cards Netflix wasn’t the first place they went. It seems odd now with Orange is the New Black, Daredevil and How to Make a Murderer but back then Netflix had very little original content and as such Spacey and Fincher
When we speak to Marketers on the street about their webinar program (or lack thereof) a lot of similar challenges arise. And before you stop reading, this is not another list of the 7 top challenges facing marketers today! I will leave that to someone else.
This blog is dedicated to providing insights into how to get the most out of your webinar program but this post is going to be a little different. When I am not contributing to this blog or presenting on the topic of webinars I am out on the street meeting with marketers promoting what I
Many marketers may find themselves trying to find tactics to shrink the sales cycle, going from awareness right to purchase. I would strongly argue that successful marketers however, realize the intricacies of B2B marketing in today’s content marketing era and will do their due diligence in moving each prospect through the entire sales cycle –
So my last blog post introduced the importance of webinar content as you move your prospect through the sales funnel. Now, your instincts will kick in and require some restraint in taking those prospects that you’ve created awareness amongst and trying to move in for engagement. That is after all what every effective sales engine
Many of my blogs so far provide best practices, market trends and proven formats to optimize your webinar. The next few will look very specifically at the importance of identifying content specific to your prospects based on what stage they are in of the buying cycle.
So the year is almost over. You may have a couple more webinars planned and are now working on plans for your 2016 webinar calendar. This is a great time to take inventory of your on-demand content from this year.
Since the beginning of time or at least since the Webinar was invented over a decade ago the standard format has been akin to a lecture. 45 minute presentation followed by 15 minute Q&A This simply is not how people like to consume content anymore (not sure they ever did). People are used to being