Webinars are consistently listed as a top demand generation tactic in almost any stage of the B2B marketing funnel. They are cost effective to deliver and known to produce the most qualified leads. As more and more studies confirm how powerful webinars can be, marketers have been ramping up their webinar programs over the past
I have been in the business of Webinars for 10 years now. With the day-to-day experience I have had for so many years, it has become rare for me to stand in awe of how far our technology has come or for me to get sentimental about a webinar. Last Friday, however, was one of
So, it’s no secret that I really enjoy moderating webinars. I think part of it is that I secretly wish I went to school for Broadcast Journalism and landed a gig in primetime with CNN! When my customers follow our discussion based webinar format, I get to act like a real TV interviewer.
Tonight I am starting my semi-annual binge watch of The West Wing. No matter how many great TV shows are out there, something always draws me back to this Sorkin masterpiece that ruled primetime for its 7 seasons back starting in 1999. For those of you who have not had the pleasure of watching this
So you have been asked to be a webinar moderator …now what? A high percentage of the marketing webinars our clients are producing today make use of a moderator. Although the data indicates that the one-man-show webinar is still the format utilized most, it would seem our consistent reminders of the importance of a moderator
For years professional services firms of all sorts have embraced the Webinar as part of business. A way to attract customers, disseminate thought leadership and provide valued content to existing customers.