As Covid-19 restrictions continue to lift, the world of business is emerging a changed place. Gone are the old, rigid workplace dynamics and traditional means of putting on events, replaced by a fluid system that empowers workforces and audiences. The proof is in the pudding. A recent McKinsey survey suggests that 90 per cent of
Did you know that 34 per cent of event organizers will invest more in hybrid events this year and in years to come? The future of events is decidedly hybrid. It’s a new age. Chalk it up to the lasting impact of the Covid-19 pandemic. The events industry underwent a seismic change in 2020, shifting
With most of the United States open for business and the rest of the world preparing to follow suit, there is a lot of excitement right now. In our personal lives, we look forward to travelling again, reuniting with loved ones, going to concerts as well as returning to the conference and tradeshow circuit. Well,
Lessons From The Frontline In our last episode, we discussed some of the challenges faced by legal marketers. Specifically, the lack of utilizing deep data integration and its effect on their webinar programs. We also dove into what a strong webinar looked like; establishing oneself as a Thought Leader in their respective field. In our
In this episode of The Webinar: Lessons from the Frontline we discuss the importance deep data integration with a full-service webinar platform is important, the importance of establishing Thought Leadership. Why Remarketing is imperative to the success of a webinar program.
Lessons From The Frontline: How I Learned to Live with Never Getting a Second Chance with Live Virtual Events – Part 2 In our last episode, we dove into the world of professional development, specifically focusing on financial services and continuing education. In our eighth episode, we are discussing: Adding Thought Leadership Strategies: They will help
Lessons From The Frontline: How I Learned to Live with Never Getting a Second Chance with Live Virtual Events – Part 1 It’s been a while, but we are excited to announce that we are bringing back our popular video podcast series, or vodcast, Lessons From The Frontline. In our last episode, we talked about the rapid
With the exception of a few stragglers, content marketing has become as essential to digital marketing strategies as SEO and SEM. According to a 2018 B2B report published by the Content Marketing Institute (CMI), 91% of respondents now use content as part of their marketing strategy. That’s a big number. Effectiveness is another story altogether.
Webinars should be events that no one wants to miss. In the second installment of Lessons from the Frontline, we discuss how marketers can engage audiences in real time to drive sales. In Our Second Episode We Discuss: Buyer Personas: Recognize your ideal customer and the importance of leads that may possess purchasing authority. Bridging the
Webinars are consistently listed as a top demand generation tactic in almost any stage of the B2B marketing funnel. They are cost effective to deliver and known to produce the most qualified leads. As more and more studies confirm how powerful webinars can be, marketers have been ramping up their webinar programs over the past