Webinars should be events that no one wants to miss. In the second installment of Lessons from the Frontline, we discuss how marketers can engage audiences in real time to drive sales. In Our Second Episode We Discuss: Buyer Personas: Recognize your ideal customer and the importance of leads that may possess purchasing authority. Bridging the
Lessons From The Frontline: Anatomy of a Kick-A** Webinar Here at The Streaming Network, we’re obsessed with converting leads to customer through Webinars. In the first episode of our ongoing podcast series, The Webinar: Lessons from the Frontline, we’ll be discussing the most effective techniques we’ve used to unlock the potential of well planned and
For a while now, our customers have been asking about podcasts and the possibility to offer them as part of our content mix. It is an area we have been looking at for a while, but have been unsure how exactly to put into action. There is a unique appeal to podcasts thanks to a
How Continuing Education and Sponsored Learning Webinars Can Be a Staple of Your Webinar Program. Struggling to manage your company’s continuing education needs? There are plenty of tools or methods you can use to deliver continuing education, but you need the right solution. When you buy an online solution you actually want it to be
Want to test the real value proposition of a business? Look at how it approaches the promotion of a really challenging – even obscure – product. You can learn a lot. For The Streaming Network, such a challenge was dealt to us by the Royal Canadian Mint. They required our expertise to create a webinar
What you can learn from the #epicfail of the Mayweather vs. McGregor Live Stream Even if you aren’t totally invested in boxing, you’re probably like me and were moderately interested in the Fight of the Century between Floyd Mayweather and Connor McGregor a couple weeks ago. During the time of the fight, I was at
So you’re running a top of the funnel webinar program…now what? Better than 60% of B2B marketers run TOFU webinar programs. It is a cost effective way to drive awareness and leads, but what is the best way to approach this super cost effective and totally awesome way to drive leads to your organization? Here
Repurpose your webinar in 15 different ways and turn that one webinar into 100+ pieces of content! Webinars are a strong demand generation tactic, but let’s face it, planning and filming a corporate video or webinar can be costly. Turning your webinar into multiple pieces of content is cost and time effective and keeps
In today’s technology driven world, it’s important to be first when creating something, but it’s also important to be the first to do it well. Never underestimate the power of good user experience. Download your User Flow Checklist for a Marketing Based Webinar Platform Many times, we have heard that NETFLIX is trying to become
Whether you’re a Marketer in accounting, law, management consulting or executive search, there are opportunities to utilize the webinar as a key component of your demand generation and awareness strategies. With experts estimating some 57% of the decision making process being complete BEFORE a buyer engages with your business development team, content marketing has never