Don’t miss an opportunity to tap into your highest qualified leads. Webinars have become a primary marketing tool to help drive the buying cycle and engagement is the number one indicator to gauge audience interest and sales readiness.
To better understand viewers engagement, we added an engagement score to our webinar analytics dashboard that can be used for lead scoring so you can start the nurturing process.
The Engagement Score is a number that is used to measure attendees’ participation, interactivity, and use of webcast features. With a maximum score of 10, the engagement score algorithm includes the following factors:
The higher the score, the more engaged a viewer was during the webinar and the more likely the viewer is a high-qualified lead.
One of the main reasons that webinars successfully influence prospects in the buying cycle is their ability to capture the attention of viewers for significant periods of time.
Viewers – on average – spend 56 minutes in an interactive webcast. Combining webinar duration with the ability to assess each viewer’s engagement and interest level in the webinar content provides a solid indicator of lead quality.
The ELITE Engagement Score is a single number used to measure attendees’ participation, interactivity, and use of webcast features.
The Engagement Score’s algorithm weighs the points based on their impact on viewer interest. Some of the factors allowing us to accurately score your lead include: webcast duration and the number of questions answered, widgets opened, polls submitted, surveys completed, and resources viewed.
Each viewer is assigned an engagement score, which is available in the ELITE webcast reports. This provides a key factor that can be used for determining lead quality. When a prospect’s engagement score exceeds a pre-specified number (decided by marketing), the associated lead score is increased to reflect him/her being a higher-quality lead.
With the ELITE Integration Service, each viewer’s profile and engagement score can be passed to your CRM or marketing automation system and leveraged in your lead scoring and nurturing process. Supported platforms include: Salesforce, Microsoft CRM, NetSuite, Eloqua, Marketo, Silverpop, Exact Target, and HubSpot.
Set your company apart. Establish your authority and expertise by making it easy for your audience to connect with the premium content they are looking for.
Communication with your audience around the world is easy with webinar solutions. Our customizable webinars showcase your brand and the interactive features highlight your product or service.
Our webinar platform was built with your marketing efforts front and centre.
With extensive tracking and measurement of your webinar audience engagement, you can easily determine your most promising prospects, and use that content to engage interest after the event.
Unlock the full potential of your webinar content program.
Not only will you set yourself apart from the competition by implementing a consistent Webinar program, our webinars make it easy to use your content to nurture leads through the sales cycle.
Features like live screen sharing and integrated video make it easy to deliver bottom-of-the-funnel webinars to qualified leads.
Now more than ever, it is important to keep customers
engaged with the brand beyond just a purchase.
Keep your customers loyal to your brand with continued
webinars for customer training, product updates, and more.
With interactive widgets such as social media tools, polling, and surveys,
every webinar becomes an opportunity to learn more about your customers’ needs.
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