How Simulive Webinars Can Scale Your Marketing Performance

Why You Need a Simulive Webinar Strategy

We all know scaling Live Webinar programs is a logistical challenge. Let’s say you’re currently running 12 webinars a year.

What if I told you that it was possible to hold 48 webinars per year?

This would be across your entire funnel using your webinar content. All you would need is to leverage scripted pre-recorded assets.

With one strategy, you will have the possibility of 4x your marketing performance.

Watch 🎥: How We Use Simulive Webinars to to Engage our Marketing Qualified Leads.


Simulive webinars are the key to scaling your Webinar program. Learn how to reduce production and Live Event stress. All while increasing your Marketing Performance.

In this series we’ll cover:

  • Managing Global Webinars.
  • Dealing with Speaker Unavailability.
  • Speaking Nerves.
  • Live Webinar Event Emergencies

Global Webinars

One problem faced with global teams is fitting everyone into the same schedule. Once you factor in timezones, it gets a bit messy. You can find time to air a live webinar in EMERA or APAC from North America. If someone is sacrificing their sleep!

Marketing programs for large companies and the Enterprise involve global effort. EMEA and APAC timings are different than North America.

Our EMEA webinar hosts can jump right into the ON24 platform. They can record their slides during a time that fits with their schedule. This takes the stress from late night or early morning phone calls. All while juggling a million schedules at once.

Speaker Unavailability

Simulive webinars are a great way to keep your webinar on track. Last minute changes for guest speakers are more common than you think. It’s a huge problem when they become unavailable to attend a live event. Especially one that proposed on your marketing calendar.

With Simulive webinars, my speakers know that they can pre-record the event whenever. As a bonus, we can still run it on the date that best fits in our calendar. It’s a win-win situation!

We can pre-record the entire webinar before the scheduled “live” air date. Speakers go into the recording platform and record audio on their own time. This can be done in the comfort of their homes, hotel rooms. Anywhere that has a working Internet connection.

Simulive webinars take the stress out of running around attempting to lock down guest speakers. During the “live” air date, the producer and/or presenter(s) will check live questions that come in during the session of the webinar.

Speaking Nerves

We work with a variety of speakers, daily. Some are outgoing and able to do live webinars in a breeze. Others are a bit timid and prefer to not be put in the spotlight. Simulive webinars are a great way to calm your speaker’s nerves.

Simulive webinars allow speakers to log in to the event on their own time. This reduces the feeling the stress of a live event. If the speaker makes a mistake, he or she can go back into the event and re-record over any slides.

Simulive also gives speakers an opportunity to hear their recorded presentation from start to finish. If they don’t like what they hear, speakers can go back into the event and make edits or re-record. Having control over what can be changed in the presentation relieves speakers and calms their nerves.

Live Webinar Event Emergencies

  1. The speaker can’t dial in to the event.
  2. The phone bridge doesn’t seem to be working.
  3. The slides aren’t progressing.
  4. Screen share isn’t sharing to the audience.
  5. The internet connection went down.

Simulive webinars help avoid Live Event emergencies. If anything comes up, it can be fixed and redone with a pre-recorded presentation. Especially when speakers decide to screen share and present a live demo. It is convenient to leverage Simulive.

Would you rather project an empty screen share to an impatient audience, during a live event? Or, do you want to take the time to ensure the functionality is working? I’d choose the latter.

Simulive relieves all the stress of a live event. All you have to do on the air date is sit back, answer questions, and enjoy the webinar.

Another Simulive benefit? Your marketing team can fully engage with your audience. They can Focus on more in-depth answers and watch many webinar events simultaneously.

Webinars are important for businesses. Running a lot of webinars every month is critical to a successful program. There have been times where we book two or three webinars on the same date. Maybe that’s what makes sense on the marketing calendar. Simulive webinars make it easy for our producers to be in many webinar events at once.

I have managed many webinar events that happen on the same day because they run on Simulive. We have everything set up for the webinar events before the air date and can check the Q&A for both events without a hassle.

One Final Note

Be ready to face any webinar scheduling issues or live day hassles. Provide your speakers (and yourself) with seamless alternatives and sanity.

Most of the time, Simulive webinar events are the answer to all webinar worries. There is minimal effort to be done on the scheduled “live” event. The producer and presenters can sit back and enjoy the show. Literally.

If you have any questions about launching your next Simulive webinar with The ELITE Platform, shoot me an email and we’ll get you started.

Matthew Ley

Matthew Ley

Matt Ley is the current President and co-founder of The Streaming Network. Starting his career in virtual events in 2007, Matt is an industry veteran that is passionate about helping customers stand out in their industry with compelling virtual events that people want to attend. The driving ambition for Matt is that virtual events are not a utility for information distribution but an opportunity for firms to create a competitive advantage. Matt is an accomplished speaker, moderator and a sought-after thought leader.

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