Want to test the real value proposition of a business? Look at how it approaches the promotion of a really challenging – even obscure – product. You can learn a lot.
For The Streaming Network, such a challenge was dealt to us by the Royal Canadian Mint. They required our expertise to create a webinar series that would educate prospective purchasers about exchange traded receipts (ETRs). Whether you’ve heard of ETRs or not, we’ve helped the Royal Canadian Mint develop a robust online educational webinar series for prospective purchasers with no prior knowledge up to current holders of ETRs.
Spoiler alert, the Royal Canadian Mint has achieved the highest conversions rates in the wealth management industry through their webinar series.
Contact Sean Quartermain, Virtual Continuing Education Expert at The Streaming Network to launch your webinar series. SQuartermain@the-streaming-network.websitepro.hosting
“The Royal Canadian Mint established exchange traded receipts (ETRs) to provide investors with a secure, convenient and low-cost method to invest in physical gold and silver,” said Frank Caterina, ETR Coordinator.
One of their biggest challenges was educating prospective investors and even current holders of ETRs about these investments. ETRs are low-cost investment products, so education methods needed to be effective while also being low-cost.
A webinar program for continuing education seemed like a good solution. The Royal Canadian Mint has an international reputation for quality and security, so their educational webinar program needed to be on-brand and of the highest quality.
Their location in Ottawa and representation of Canada also required that the Royal Canadian Mint must provide an immersive English and French experience.
While all of their requirements seemed like obstacles against a webinar program, the Royal Canadian Mint was determined to promote gold and silver ETRs through a continuing education platform.
Enter The Streaming Network.
The Streaming Network is Canada’s leading provider of webinars and ’s Canadian delivery arm of the Elite webinar platform.
Our Elite webinar platform is customisable for branding, fully integrated with marketing stack technologies, provides mobile access, delivers an immersive experience in English and French, and delivers in-depth data points for all viewers.
Not only is the quality unmatched, The Streaming Network offers cost-effective programs that deliver on even the most strict requirements, while streamlining the online continuing education process.
“We chose The Streaming Network to host on-going educational webinars for the sole purpose of assisting holders of ETRs and prospective purchasers of ETRs in making investment decisions,” said Frank. Without leaving their office, ETR experts at the Royal Canadian Mint are able to reach hundreds of financial advisors.
The Royal Canadian Mint is still in early days of their webinar program for continued education, however they are averaging 230 registrants and 175 viewers per webinar with a conversion rate of 75%.
One of the wealth management industry’s highest conversion rates!
These numbers are impressive, and on top of it, the marketing team at the Royal Canadian Mint is able to see detailed reports measuring over 24 data points of each individual viewer on every webinar.
All interactions are tracked, including questions that are asked, polls that are answered, and resources that are downloaded. The detailed data allows the Royal Canadian Mint to go beyond MQL scores of 1 or 2 and instead helps to qualify sales ready leads with ease.
When you know you want the best webinar program possible, you make it happen.
Contact Sean Quartermain, Virtual Continuing Education Expert at The Streaming Network to launch your webinar series. SQuartermain@the-streaming-network.websitepro.hosting
