Webinar Software and Virtual Training Products
The Streaming Network is the exclusive distributor of the ON24 Webinar and Virtual Training Platform Trusted by Canadian Business
Webinar Software and Virtual Training Products
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THE WEBINAR TOPIC MAPPING TEMPLATE
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IDENTIFY EFFECTIVE TOPICS FOR YOUR WEBINAR PROGRAM
Webinars have proven to be an effective way to generate quality leads for many marketers. When your audience leaves the webinar, they should feel that they are walking out with some really helpful and valuable information.
To do this, you need to start with a compelling webinar topic. Use this Topic Mapping Template to plan “Webinar Topics” to each of your buyer personas based on their stage in the buying cycle.
With this template, you can evaluate each stage of the buying cycle for each persona based on the following criteria:
- Buying Stage
- Stage Description
- Buyer Action
- Buyer Questions
- Stage Duration
- Key Influencers
- Webinar Goals
- Webinar Topics
- Webinar Messaging
ABOUT THE STREAMING NETWORK
The Streaming Network is the nation’s leading professional webinar and virtual event provider. Our webinar-based marketing solution is backed by the power of /ELITE a cloud-based platform that features interactive and immersive user interface PLUS industry-leading webinar analytics.
We are so much more than a marketing platform. The Streaming Network employs the nation’s largest team of webinar production and support staff that will ensure your webinar and online events are always successful.
