As customers and prospects increasingly self-educate through the buying cycle, webinars have become a primary source of information that buyers turn to before making a purchase decision.

An effective webinar optimizes marketing programs and campaigns accelerating prospects through the buying cycle—from awareness to purchase. As marketers continue to compete for share of voice and share of market they have increasingly looked to integrating a webinar program to help achieve organizational objectives.

Take a look at top level stats compiled in the infographic below that work to make the case for webinars.