At the start of every customer engagement we ask a few questions about their current webinar program, including “What would you like to improve the most about your current program?”
The #1 answer is: I would like to improve engagement.
This fact was reinforced recently when we launched The Webinar Program Report Card: a short 6 question survey that assesses at a high level your webinar program and provides tactics for improvement. The opening question in the report card survey once again asks this very broad question “What would you like to improve the most about your current program?”. And once again …
The #1 answer is: I would like to improve engagement.
If you haven’t done so already…
So if you are reading this and thinking, “yeah, my webinars lack engagement”, don’t worry! You are far from alone in this belief. Further to that, like the customers and prospects we engage with…you are probably right in this belief.
Webinars have been lulling audiences to sleep for well over a decade. The same formats, features, and problems that were present a decade ago still plague the craft of webinar delivery.
Recognizing what is literally an epidemic, we set out on a mission to engage…or rather improve Webinar Engagement. In this new E-book from The Streaming Network, you will receive insights on formats, features, and style choices derived from over 2600 webinars last year to take your webinar program up a notch!
