Are you struggling with a Creative Webinar Block?
We know that webinar marketers like yourself have at times, felt stumped trying to create and curate new Webinar content.
If you have an existing bank of webinars, then what would you say if I told you that they could be promoted once again?
To an even wider audience?
That it was possible to re-run your webinars as if they were brand new?
Previous webinars you have run are likely to be full of relevant and valuable content that can help you refresh your content schedule and engage your leads.
You’ve already put in the hard work and effort into creating excellent webinar content. So do more with less.
Repurposing your existing content is the key to a good webinar program.
Here are some ways to re-purpose your webinar content:
- Same content, new webinar: Take your notes, slide deck, any promotional content and other assets, but run the webinar as if it is brand new. Change the title, adjust the questions in your Q&A, or try applying more engagement tools.
- Leverage Simulive webinars: Previously recorded content will be presented as if it’s a live webinar. The only live element will be near the end of your event where you come on and answer any questions from your webinar. Product demos and tutorials work great with Simulive webinars.
- Promoting on-demand webinars: Replay your live webinars as on-demand for viewers who could not attend your live event. This can be particularly useful in building out Evergreen content, syndicating them on third-party sites, and serving customers in different time zones.
Whichever approach you take, here are the stages you should go through to make your refreshed webinar a success.
Review Existing Webinars For Time Sensitive Materials
Before promoting your existing webinars, rewatch the recording and review any related assets.
This is particularly important if you plan to run a previous session as a Simulive webinar. In this case, keep a careful eye out for dates and times.
Ensure that slides don’t have a date on them that is in the past. If you happened to do a screen-share, check that there is no give-away date or time in the menu bar.
For on-demand webinars, these dates are not as important, but you may want to reconsider their use on slides going forward in order to re-purpose them as Evergreen content.
In general, review your content and give it a refresh as needed. Maybe you were reporting on your old statistics in your slides, or reference material that may be out of date.
Keep an eye on these key points to ensure your content is never outdated.
Go Through Your Webinar Checklist
Much like your live event, ensure that everything is set up properly to generate new webinar registrants.
Use your webinar console to set a date and time for your session, or to publish it as an on-demand asset.
Promote Your “New” Simulive Webinar With Social Media
Start posting existing content that’s related to the webinar, such as blog posts, to social media. Look at using other tactics to start driving traffic and building authority.
Taking such an approach helps you achieve two things: firstly, it renews interest in the subject of your webinar, and secondly, it allows you to gauge the level of interest.
This can help you decide which of your old webinars you will look to promote most aggressively, which can be particularly important if you have limited budgets and resources.
Webinar Promotions Always Start 2 Weeks Ahead Of The Live Event
It’s best to promote your webinar over a longer period, ramping up intensity as the date of broadcast draws nearer.
We suggest starting promoting at least two weeks before the day it’s due to go out, based on data in our Webinar Benchmarks Report.
If you have a marketing budget for ads, you can create lead generation and remarketing campaigns based on people interested in your industry, look-a-like audiences, as well as targeting individuals who have shown interest with your product or services before.
Watch Your Numbers Grow
If you are using Simulive webinars and have properly promoted your event, you should start to see an increase in registrants.
Check and tweak your promotional strategy on an on-going basis to ensure you are maximizing your reach.
With your newly refreshed webinars, you’ll start seeing results based on who’s watching your new episodes.
See what worked well and what didn’t to fine tune your webinar marketing strategy in preparation for your next episodes.
As always, I’m interested to see how these tips and tricks have helped with your webinar marketing strategy.
Feel free to reach out with any comments or questions on how to improve your webinars.