So, it’s no secret that I really enjoy moderating webinars. I think part of it is that I secretly wish I went to school for Broadcast Journalism and landed a gig in primetime with CNN! When my customers follow our discussion based webinar format, I get to act like a real TV interviewer.
Tonight I am starting my semi-annual binge watch of The West Wing. No matter how many great TV shows are out there, something always draws me back to this Sorkin masterpiece that ruled primetime for its 7 seasons back starting in 1999. For those of you who have not had the pleasure of watching this
Are you bored of this series of posts yet? Two weeks ago, we defined what Webinar ROI means. Check out the post here. Last week, we tackled one half of the ROI formula and explored how to reduce the cost equation. And now we get into the juicy stuff: How to increase the profit equation!
Improving your Webinar ROI – Part 1 The more return on investment you get from your webinar program, the more webinars you will do and by proxy, the better my business does! So I need to start by advising everyone that this blog post is 100% self-serving! That being said, I have to believe you
So you have been asked to be a webinar moderator …now what? A high percentage of the marketing webinars our clients are producing today make use of a moderator. Although the data indicates that the one-man-show webinar is still the format utilized most, it would seem our consistent reminders of the importance of a moderator