Last summer I walked out of my office to get a coffee at my favourite spot. Luckily for me it is just next to my building and if I go out the back door I can get in and out in just under 5 minutes. In the courtyard I walk through I saw a new
The case for webinars has never been stronger. Over the past few years since we started getting hard data on viewership and attendee data, everything from registration count to viewership duration has been steadily climbing. Being that we focus primarily on the Canadian market at The Streaming Network, the comment we often get from Marketers
With the continuous growth of content marketing across all verticals Marketers are becoming that much more knowledgeable and dependent on utilizing virtual events to share their messages. Whether it be to share marketing content, disseminate corporate communications or foster a learning and development environment, the webinar is growing in popularity every day.
For years professional services firms of all sorts have embraced the Webinar as part of business. A way to attract customers, disseminate thought leadership and provide valued content to existing customers.
When Kevin Spacey and David Fincher started to pitch the now wildly successful House of Cards Netflix wasn’t the first place they went. It seems odd now with Orange is the New Black, Daredevil and How to Make a Murderer but back then Netflix had very little original content and as such Spacey and Fincher
When we speak to Marketers on the street about their webinar program (or lack thereof) a lot of similar challenges arise. And before you stop reading, this is not another list of the 7 top challenges facing marketers today! I will leave that to someone else.
This blog is dedicated to providing insights into how to get the most out of your webinar program but this post is going to be a little different. When I am not contributing to this blog or presenting on the topic of webinars I am out on the street meeting with marketers promoting what I
Many marketers may find themselves trying to find tactics to shrink the sales cycle, going from awareness right to purchase. I would strongly argue that successful marketers however, realize the intricacies of B2B marketing in today’s content marketing era and will do their due diligence in moving each prospect through the entire sales cycle –
So my last blog post introduced the importance of webinar content as you move your prospect through the sales funnel. Now, your instincts will kick in and require some restraint in taking those prospects that you’ve created awareness amongst and trying to move in for engagement. That is after all what every effective sales engine