So the year is almost over. You may have a couple more webinars planned and are now working on plans for your 2016 webinar calendar. This is a great time to take inventory of your on-demand content from this year.
Since the beginning of time or at least since the Webinar was invented over a decade ago the standard format has been akin to a lecture. 45 minute presentation followed by 15 minute Q&A This simply is not how people like to consume content anymore (not sure they ever did). People are used to being
A virtual event most commonly known as a webinar is a highly effective way for an organization to share content to a targeted group. An actual event like a seminar or conference is also a great way for an organization to engage with its target base. It’s the merging of the two that actually provides
They say imitation is the best form of flattery. People usually imitate the best. The same can be said for webinars. In fact, our most successful client webinars here at the Streaming Network are those that effectively mimic leading formats that the audience can understand, relate to and most importantly trust when consuming content.
The top 10% of the most successful webinar programs are receiving, on average, over 1,000 live viewers. When you consider that one year ago, only the top 1% of webinar programs received this viewership, it’s clear that marketing efforts to build successful webinar programs are increasing. If you’re reading this and starting to fidget because
You plan your content, create your scripts, develop your webinar and set your dates. Now all you need to do is sit back and wait for your desired audience to register and take in the vast knowledge you are about to impart on them. Except your biggest fear comes true and your numbers are not
The term webinar and the basic concept it represents are nothing new. We’ve all attended one of these web-seminars at some point or other. You may also be noticing that when it comes to use as a marketing tool, webinars are becoming more common. As a potential audience member, how many webinar invites on average
Webinar. The market defines this as a “web-based seminar”. I like to think of it as less of an event that is online and more of a virtual show. I believe this is the first differentiator between the Streaming Network, which I launched almost a decade ago, and many of my colleagues, competitors and clients.