Last summer I walked out of my office to get a coffee at my favourite spot. Luckily for me it is just next to my building and if I go out the back door I can get in and out in just under 5 minutes. In the courtyard I walk through I saw a new addition. A 7000 lb stone ping pong table equipped with paddles and balls. I always enjoyed ping pong anytime I played so right away I got my sales team together and took them out after work and I was hooked. Fast-forward 6 months later and I am playing 3 times a week, in a league on Monday nights and getting ready for my first open tournament.
The case for webinars has never been stronger. Over the past few years since we started getting hard data on viewership and attendee data, everything from registration count to viewership duration has been steadily climbing. Being that we focus primarily on the Canadian market at The Streaming Network, the comment we often get from Marketers is:
With the continuous growth of content marketing across all verticals Marketers are becoming that much more knowledgeable and dependent on utilizing virtual events to share their messages. Whether it be to share marketing content, disseminate corporate communications or foster a learning and development environment, the webinar is growing in popularity every day.
For years professional services firms of all sorts have embraced the Webinar as part of business. A way to attract customers, disseminate thought leadership and provide valued content to existing customers.
When Kevin Spacey and David Fincher started to pitch the now wildly successful House of CardsNetflix wasn’t the first place they went. It seems odd now with Orange is the New Black, Daredevil and How to Make a Murderer but back then Netflix had very little original content and as such Spacey and Fincher looked to cable giants HBO and Showtime first.